US and China have reduced tariffs on each other, and US companies are urgently resuming shipping operations. Companies are rushing to transport stranded goods. After substantial progress was made in the high-level economic and trade talks between China and the United States and a significant reduction in bilateral tariff levels, American companies quickly took action to urgently ship goods previously stranded in China due to high tariffs to their home countries to ensure inventory replenishment before the peak sales season. According to the Joint Statement of the China US Geneva Economic and Trade Talks, the US has lifted 91% of the additional tariffs, and China has correspondingly lifted 91% of the countermeasures tariffs; The United States has suspended the implementation of a 24% "equivalent tariff", and China has correspondingly suspended the implementation of a 20% counter tariff.

Although the current tariff level is still high, the cost pressure on enterprises has significantly decreased. Mark Barrocas, CEO of American small home appliance giant SharkNinja, was one of the earliest entrepreneurs to respond. On the evening of the announcement, he ordered the return of a batch of coffee machines and "Ninja smoothie machines" that had previously been stranded in China. Barrocas said, "We have hundreds of containers ready to leave China, but they have been stuck due to tariff issues. Now they can finally be loaded onto the ship

Similar situations have also occurred in other industries. Jennifer Burch, co-founder of Hightail Hair, a motorcycle helmet accessory brand, took immediate action upon hearing the news. Nearly 4000 headpieces from the company have been waiting for shipment for several days, and we will ship them out as soon as possible... This is a major advantage. Clothing company CMCBrands also has two containers of sportswear and outerwear stuck in their Chinese factory for a month. CEO Ellen Brin revealed that the company has started arranging shipments and negotiating with customers to jointly share some of the tariff costs.

Gene Seroka, Executive Director of the Port of Los Angeles, analyzed that key material companies such as medical supplies and holiday goods suppliers may take advantage of the opportunity of the tariff reduction to restock, but ordinary goods such as refrigerators and yard furniture will not flood in yet.

Although the tariff reduction has provided a temporary buffer for businesses, their concerns have not been completely eliminated. Steve Greenspan, CEO of Honey Can Do International, a home goods company, pointed out that under normal circumstances, a 30% tariff on Chinese goods is still catastrophic, but compared to the previous 145%, this is a huge improvement. However, current tariffs still mean higher prices and lower profits.

As the back to school and holiday shopping seasons approach, businesses urgently need a stable trade environment and clear policy expectations. Several industry insiders have warned that if tariff policies continue to fluctuate, it will seriously affect inventory plans, sales pace, and even lead to customer loss. The real challenge still exists.